Product Metrics
Onboarding
The most important metric here is Time-to-Value that measures the time it takes for a user to reach the “AHA! Moment” or how long it took the user to receive the first value out of your product.
| Business | First Value |
|---|---|
| E-commerce shop | Purchased product delivered |
| E-commerce platform | First sale |
| Freelancer platform | First job hired |
| Streaming | First movie watched |
| Marketing platform | First campaign running |
Feature Usage
Feature usage is a category of engagement metrics that focus on user behavior toward a specific product function, as opposed to the product as a whole. Feature usage can cover a relatively wide range of metrics, including:
- Percentage of use: How many users out of the total number of users use it
- Frequency of usage: How frequent it is used in a time frame (daily, weekly, or monthly)
- Average time between recurrent usage: How long users take to use the feature again
- Average Time Spent: Average time spent using the feature
References
Recommended Books
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Lean Analytics - by Alistair Croll, Benjamin Yoskovitz Use Data to Build a Better Startup Faster 
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Measure What Matters - by John Doerr How Google, Bono, and the Gates Foundation Rock the World with OKRs
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