Context Specific Metrics
E-Commerce Metrics
- GMV - Gross Merchandise Volume or Gross Sales
- Repeat Purchases
- Time Between Purchases
- Average order value (AOV) = total revenue/number of Checkouts
- Revenue per Visitor (RPV) = total Revenue/total Unique Visitors(checkouts)
- Cart Abandonment Rate
Web Vitals Metrics
Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.
Core Web Vitals are the subset of Web Vitals:
- Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
- First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of 100 milliseconds or less.
- Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1. or less.
Tools:
- InsideMetrics - collects vitals daily and more than once a day (to create an average since the behavior can be diff)
- PageSpeed Insights
| Reference |
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| Web Vitals - Essential metrics for a healthy site |
| Core Web Vitals |
E-mail Campaigns Metrics
- E-mails sent
- Open rate
- Click-through rate
- Unsubscribe rate
- Spam complaint rate
Form Metrics
- Time in each step (multi-form)
- Time to fill a field
- Abandonment rate per field
Blog / Content Metrics
- Number of Content read / unique visitor
- Time spent
- Subscription rate
References
Recommended Books
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Lean Analytics - by Alistair Croll, Benjamin Yoskovitz Use Data to Build a Better Startup Faster 
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Measure What Matters - by John Doerr How Google, Bono, and the Gates Foundation Rock the World with OKRs
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